About this video

As a musician Tim Westergren realized that we all have a genome in our head that determines the music that we love. Tim went about figuring out how to describe and catalog music through the Music Genome Project and ultimately created Pandora.com to create play lists of music for people based on their tastes.


A musician’s musician, Pandora.com Chief Strategy Officer & Founder Tim Westergren is obsessed with helping talented emerging artists connect with the music fans most likely to appreciate their music. Tim is an award-winning composer, an accomplished musician and a record producer with 10 years of experience in the music industry. He has recorded with independent labels, managed artists, scored feature films, produced albums, and performed extensively. Prior to co-founding Pandora, Tim owned and operated Nightfly Studios, a commercial digital recording studio.

About the Summit

The BIF Summit blends storytelling, co-creation, and random collisions of unusual suspects, creating the conditions for us together to imagine a better future. A future that represents a diversity of perspectives, views, identities and experiences across industries, sectors and disciplines.

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