About this video

Richard Saul Wurman starts his BIF9 talk with one powerful statement: the word ‘innovation’ has lost its meaning. Instead, he suggests that subtraction is the key to innovation, telling innovators to find A NOSE (Addition, Need, Opposites, Subtraction, Epiphany).


Richard Saul Wurman likes to simplify things to initials and numerals: TED is the Technology Entertainment Design conference he created; TUB is The Understanding Business, a company Wurman founded to capitalize on his theories of knowledge.

There’s also TOP, one of his publishing companies, along with Access Press, that produced books on “the topics that matter in our lives”—such as healthcare, wealthcare, travel and child-raising; IA is information architecture, a field Wurman essentially launched three decades ago; or it could stand for “Information Anxiety,” his blockbuster 1990 book that foresaw the growing problem of data clutter and proposed a radical new means of organizing and presenting knowledge.



About the Summit

The BIF Summit blends storytelling, co-creation, and random collisions of unusual suspects, creating the conditions for us together to imagine a better future. A future that represents a diversity of perspectives, views, identities and experiences across industries, sectors and disciplines.

12:14 | BIF-9 |

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