About this video

The only way to communicate is to understand what it is like not to understand. The inimitable Richard Saul Wurman begins his story by telling the audience “you’re all stupid,” He finishes with a few tales about why it’s an utter joy to really not know things because that’s the best starting point for innovation.


Richard Saul Wurman likes to simplify things to initials and numerals: TED is the Technology Entertainment Design conference he created; TUB is The Understanding Business, a company Wurman founded to capitalize on his theories of knowledge.

There’s also TOP, one of his publishing companies, along with Access Press, that produced books on “the topics that matter in our lives”—such as healthcare, wealthcare, travel and child-raising; IA is information architecture, a field Wurman essentially launched three decades ago; or it could stand for “Information Anxiety,” his blockbuster 1990 book that foresaw the growing problem of data clutter and proposed a radical new means of organizing and presenting knowledge.


BIF-6 Summit



About the Summit

The BIF Summit blends storytelling, co-creation, and random collisions of unusual suspects, creating the conditions for us together to imagine a better future. A future that represents a diversity of perspectives, views, identities and experiences across industries, sectors and disciplines.

23:08 | BIF-6 |

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