About this video

Know thyself, said Socrates. This elusive piece of wisdom is crucial to personal fulfillment, but also to effective branding, according to media and marketing mastermind Jon Cropper. Through the power of S.E.D.U.C.U.T.I.O.N Cropper follows the advice of his mentor Quincy Jones and, “injects optimism into the world”.


Jonathan Cropper is a highly respected media and marketing strategist and entrepreneur. Currently, he is the founder of Futurlogic, a next generation, online education company. Its focus is developing best-in-class online schools in alliance with major brand sponsors. Its first school will launch in the Fall of 2011.

Jon began his career at MTV: Music Television where he authored the business plans for MTV’s expansion into Asia and Latin America and South Africa. He also served as Director of Project Development of Quincy Jones Entertainment / Time Warner where he reported directly to Mr. Jones on all traditional and new media business development.


BIF-7 Summit



About the Summit

The BIF Summit blends storytelling, co-creation, and random collisions of unusual suspects, creating the conditions for us together to imagine a better future. A future that represents a diversity of perspectives, views, identities and experiences across industries, sectors and disciplines.

17:39 | BIF-7 |

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