About this video

Fried is the founder and CEO of 37signals. He spearheaded the concept, design, and development of Basecamp, 37signal’s web-based project management tool for designers, freelancers, and creative services firms.

ABOUT JASON FRIED

Passionate advocate of simple, clear, and elegant web-based user interface design, 37signals CEO and popular blogger Jason Fried has co-authored a new book called ReWork which outlines his philosophies on how to build a business.

RECORDED LIVE

BIF-3 Summit

TOTAL RUNNING TIME

22:59

About the Summit

At the Business Innovation Factory (BIF) Summit, 500 people come together in a historic theater to hear 15-minute stories of transformation, as 32 people from many different industries and sectors tell the stories of their creative processes, their struggles, and where they’re going in the future.

22:59 | BIF-3 |

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