September 20, 2008
James Ludwig at BIF4: Design is Spoken
BIF4
About this video
Vice President of Global Design, Steelcase Inc., talks with Bruce Nussbaum about design and the Gen Y generation.
ABOUT JAMES LUDWIG
Space, the kind you live and work in, matters to James Ludwig. He sees profound and intriguing possibilities everywhere he looks and his sophisticated design sensibility is evident in his body of work. His portfolio includes everything from homes to industrial complexes, technology and corporate branding programs. He says each of his projects reflects his social contract to “affect peoples” lives for the better — in some small ways and some big ones — to see the world differently and to make every move meaningful.”
RECORDED LIVE
BIF-4 Summit
TOTAL RUNNING TIME
25:14
About the Summit
The BIF Summit blends storytelling, co-creation, and random collisions of unusual suspects, creating the conditions for us together to imagine a better future. A future that represents a diversity of perspectives, views, identities and experiences across industries, sectors and disciplines.
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