About this video

Vice President of Global Design, Steelcase Inc., talks with Bruce Nussbaum about design and the Gen Y generation.

ABOUT JAMES LUDWIG

Space, the kind you live and work in, matters to James Ludwig. He sees profound and intriguing possibilities everywhere he looks and his sophisticated design sensibility is evident in his body of work. His portfolio includes everything from homes to industrial complexes, technology and corporate branding programs. He says each of his projects reflects his social contract to “affect peoples” lives for the better — in some small ways and some big ones — to see the world differently and to make every move meaningful.”

RECORDED LIVE

BIF-4 Summit

TOTAL RUNNING TIME

25:14

About the Summit

The BIF Summit blends storytelling, co-creation, and random collisions of unusual suspects, creating the conditions for us together to imagine a better future. A future that represents a diversity of perspectives, views, identities and experiences across industries, sectors and disciplines.

25:14 | BIF-4 |

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