September 20, 2012
James Gardner: Boring is Not an Engagement Strategy
BIF8
About this video
What if innovation markets can mobilize crowds to make innovation more predictable? A believer in “trying more stuff” James Gardner, Chief Strategic Officer at Spigit, suggests innovation starts to become predictable when we perform lots of experiment.
ABOUT JAMES GARDNER
James Gardner is Chief Strategy Officer at crowd innovation company Spigit, having twice been a Spigit customer when he was CTO at the UK’s largest public sector organization, and prior to that, when he was Head of Innovation and Investment at the UK’s largest bank.
RECORDED LIVE
BIF-8 Summit
TOTAL RUNNING TIME
16:14
About the Summit
The BIF Summit blends storytelling, co-creation, and random collisions of unusual suspects, creating the conditions for us together to imagine a better future. A future that represents a diversity of perspectives, views, identities and experiences across industries, sectors and disciplines.
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