This duo shares their experience creating Best Buy’s successful Blue Shirt Nation employee engagement program.
ABOUT STEVE BENDT & GARY KOELLING
Blue Shirt Nation was launched in 2006 for Best Buy associates. It is a corporate sponsored social network site that is voluntary, open-source, operates outside of the corporate firewall and is moderated by its users. Currently there are 20,000 members of Blue Shirt Nation and it’s become a place for associates to help each other solve retail store operation issues.
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