About this video

Author Frans Johansson discusses the premise behind his bestselling book “The Medici Effect”. He believes that all new ideas are a combination of existing ideas. The more random ideas people and teams bring together the more possible combinations for innovation are produced.


Frans Johansson is speaker, entrepreneur and bestselling author of The Medici Effect, which was named one of the top-10 best business books of 2004 by Amazon.com and has so far been translated into 13 languages. Organizations worldwide have engaged him to speak on issues of innovation and managing diversity before a wide range of audiences, from C-level executives to human resource practitioners to investment directors. He has written articles on health-care, on information-technology, on the science of sport fishing and how to save our oceans.

About the Summit

The BIF Summit blends storytelling, co-creation, and random collisions of unusual suspects, creating the conditions for us together to imagine a better future. A future that represents a diversity of perspectives, views, identities and experiences across industries, sectors and disciplines.

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