About this video

The Vice President of Global Design at Coca Cola has made it his mission to help startups scale. Why? 95% of startups fail. And yet, there is so much that big companies like Coca Cola can learn from them in order to keep their brand fresh.


David joined Coca-Cola in January, 2004 as Vice President, Global Design and has led the design thinking for some of the world’s most loved and valuable brands. Under David’s leadership, Coca-Cola has been recognized with numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival. In 2009, David was recognized by Fast Company as a “Master of Design,” building on the Company’s 100-year legacy as a leader in leveraging the power of design to drive innovation and sustainable growth for its business. David is a member of the World Economic Forum’s Global Agenda Council on Design Innovation.



About the Summit

The BIF Summit blends storytelling, co-creation, and random collisions of unusual suspects, creating the conditions for us together to imagine a better future. A future that represents a diversity of perspectives, views, identities and experiences across industries, sectors and disciplines.

17:44 | BIF-9 |

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