About this video

The Vice President of Global Design at Coca Cola has made it his mission to help startups scale. Why? 95% of startups fail. And yet, there is so much that big companies like Coca Cola can learn from them in order to keep their brand fresh.

ABOUT DAVID BUTLER

David joined Coca-Cola in January, 2004 as Vice President, Global Design and has led the design thinking for some of the world’s most loved and valuable brands. Under David’s leadership, Coca-Cola has been recognized with numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival. In 2009, David was recognized by Fast Company as a “Master of Design,” building on the Company’s 100-year legacy as a leader in leveraging the power of design to drive innovation and sustainable growth for its business. David is a member of the World Economic Forum’s Global Agenda Council on Design Innovation.

TOTAL RUNNING TIME

17:44

About the Summit

The BIF Summit blends storytelling, co-creation, and random collisions of unusual suspects, creating the conditions for us together to imagine a better future. A future that represents a diversity of perspectives, views, identities and experiences across industries, sectors and disciplines.

17:44 | BIF-9 |

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