About this video

Christine Goodwin says startup founders are modern-day frontiersmen. “The adrenalin doesn’t come from the fact that it’s chaotic,” she says, “but from what’s in there — real problems that need attention and need someone to start attacking them.”

In startup world, she notes, the tendency is to defend the big idea, debate everything ad nauseum, and then find a ‘yes man’ with quick funding. But it’s never about the idea, she says, it’s always about the problem — and what, in our human experience, we can do to solve it for other people.

About the Summit

At the Business Innovation Factory (BIF) Summit, 500 people come together in a historic theater to hear 15-minute stories of transformation, as 32 people from many different industries and sectors tell the stories of their creative processes, their struggles, and where they’re going in the future.

25:21 | 2016 |

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