Bruce Nussbaum, formerly of BusinessWeek and now professor of innovation and design at the New School wonders why designers complain so much about lack of respect instead of just going ahead and solving gnarly problems like healthcare. In this video conversation with BIF founder Saul Kaplan, Bruce explains how design is much more than creativity. It’s really a mechanism for change and action.
ABOUT BRUCE NUSSBAUM
Bruce Nussbaum is the author of the forthcoming book, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire. He blogs, tweets and writes on innovation, design thinking and creativity. The former assistant managing editor for Business Week is a Professor of Innovation and Design at Parsons The New School of Design. He is founder of the Innovation and Design online channel; founder of IN: Inside Innovation, a quarterly innovation supplement.
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