About this video

In a time when many of our major industries are disintegrating and reconstructing at a rapid pace, Bruce Nussbaum gives advice as someone who, quite literally, lives in a constant state of “lost.” While struggling with spacial dyslexia, Bruce has relied upon design to make meaning of the world. In the process, he has discovered that context, ritual, and engagement are key.


Bruce Nussbaum is the author of the forthcoming book, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire. He blogs, tweets and writes on innovation, design thinking and creativity. The former assistant managing editor for Business Week is a Professor of Innovation and Design at Parsons The New School of Design. He is founder of the Innovation and Design online channel; founder of IN: Inside Innovation, a quarterly innovation supplement.



About the Summit

At the Business Innovation Factory (BIF) Summit, 500 people come together in a historic theater to hear 15-minute stories of transformation, as 32 people from many different industries and sectors tell the stories of their creative processes, their struggles, and where they’re going in the future.

19:31 | BIF-9 |

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