Josh Koppel

Content today lives in multiple spaces and places. But how do we make sure that what is beautiful and wonderful about offline media is not lost or degraded when brought online? In this video, ScrollMotion CEO Josh Koppel gives us a digital history lesson and shows us the power of platform technology.

Josh Koppel developed a product called TuneBook to display album art in iTunes, only to have it stop working when iTunes 7 was released. Josh discuses how this set back was the catalyst to create a new product and a new method of distribution, the ipod.

Josh Koppel sees things that others don't. No, not ghosts, but visions: Ideas, concepts and, ultimately, new products capitalizing on emerging digital technology that is changing our ways of communicating. "I think about things I'd like to see in the world, and then I make them," says Koppel.