Jeff Leitner

On this episode of the Business Model Sandbox podcast Saul Kaplan mixes it up with Jeff Leitner, founder Unwritten Labs, on social innovation and discovering the power of unwritten rules to enable transformational change.

Jeff Leitner provides a humorous, yet truly illuminating perspective on the "most important things that you never think about:" the unwritten rules of society. Enforced only by social cues, these unwritten rules influence human behavior more than you might think. Tune in to find out more!