Jason Fried

37Signals co-founder Jason Fried sits down with BIF chief catalyst Saul Kaplan to talk about his latest book Rework. In the video, Fried takes a critical look at everything from social media to meetings to growth to the “over-rated” word innovation.

37signals founder expounds on the unexpected sources of inspiration for his company.

Fried is the founder and CEO of 37signals. He spearheaded the concept, design, and development of Basecamp, 37signal's web-based project management tool for designers, freelancers, and creative services firms.