37Signals co-founder Jason Fried sits down with BIF chief catalyst Saul Kaplan to talk about his latest book Rework. In the video, Fried takes a critical look at everything from social media to meetings to growth to the “over-rated” word innovation.
Fried is the founder and CEO of 37signals. He spearheaded the concept, design, and development of Basecamp, 37signal's web-based project management tool for designers, freelancers, and creative services firms.