What is an 8th generation Rabbi doing at BIF? As President of The National Jewish Center for Learning and Leadership, Kula believes we need to innovate religion. Why? Because, we are living in a moment of transition; a moment of re-imagining what it means to be human. Technology is going to be the hardware of humanity, but how it is used will be based on the software of humanity. Religious leadership has nothing to contribute now but to bring the consciousness of morality to the conversations around innovation and design.