Who's says large corporations can't innovate? Graham Milner, Executive Vice President of Global Innovation for WD-40 Company loves his organization. Call it an obsession. Call it dedication. Or call it effective branding. Milner's goal is to leave a good impression of WD-40 wherever he goes. With a corporate culture of tenacity (it look 40 tries to get the correct water displacement formula) Milner teaches us to never quit or be afraid to change.