Bruce Nussbaum

In a time when many of our major industries are disintegrating and reconstructing at a rapid pace, Bruce Nussbaum gives advice as someone who, quite literally, lives in a constant state of “lost.” While struggling with spacial dyslexia, Bruce has relied upon design to make meaning of the world. In the process, he has discovered that context, ritual, and engagement are key.

Bruce Nussbaum, formerly of BusinessWeek and now professor of innovation and design at the New School wonders why designers complain so much about lack of respect instead of just going ahead and solving gnarly problems like healthcare. In this video conversation with BIF founder Saul Kaplan, Bruce explains how design is much more than creativity. It’s really a mechanism for change and action.