On This Episode
Saul Kaplan and Michael Margolis discuss storytelling as it relates to our personal brand identity, how it can be implemented effectively at a business level, and in our communities. Margolis explains that "stories are the DNA source code to human relationships," and touches on the fine art of allowing for a vulnerability in our narratives, the imperative of relationships to the storytelling process, and how the right story can lead to big changes and innovation.

Michael Margolis is a Narrative Strategist and Founder of Get Storied, a boutique firm devoted to narrative strategy and conveying the story of disruption. A pioneer in the storytelling industry, Margolis is the author of Believe Me: A Storytelling Manifesto for Change-Makers and Innovators and has been published in such periodicals as Fast CompanyBrandweekInc.Mashable, and Lifehacker. Margolis has twice produced the Reinvention Summit: Storytelling’s Biggest Online Conference, and he is a frequent guest speaker at other conferences, including TEDx, SXSW, and CultureCon.

About This Podcast

The Business Model Sandbox Podcast is a series of conversations between BIF’s Chief Catalyst Saul Kaplan and leading business model thinkers and doers. Subscribe to the podcast in iTunes. Stay in touch: Get notified when new podcasts, articles, and case studies are released.

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