On This Episode
Saul Kaplan sits down with Jeanne Liedtka, Strategy Professor, Darden School UVM, and author, who is one of the most powerful examples of someone who seamlessly blends both strategy and design together.

What if we used our collective abilities to design end-user experiences that benefit the greater good? Iconic design thinker and business strategist Jeanne Liedtka stopped by to chat with us on the launch day of her new book, “Design Thinking for Greater Good” (available here) to discuss how we can make strategic decisions about our future, whether it be personal or within our organizations, that are designed to have a significant impact on change that not only benefits our own lives but that benefit society as a whole.

Liedtka has been personally involved in the corporate strategy field for the past 30 years and is better known for her work on strategic thinking design thinking, and organic growth. As a professor at the Darden Graduate School of Business at the University of Virginia, she teaches both MBAs and Executives innovation and design thinking.

About This Podcast

The BIF Podcast is a series of conversations between BIF’s Chief Catalyst Saul Kaplan and leading business model thinkers and doers. Subscribe to the podcast in iTunes. Stay in touch: Get notified when new podcasts, articles, and case studies are released.

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