As the Director of Research and Development and Producer/writer for Nick Jr.’s break-out preschool series Blue’s Clues, Alice Wilder as part of the creative team is responsible for all content and creative decisions related to every aspect of the series. She conducts all of the formative research used in the creation and ongoing production of the series, and all of its ancillary businesses including publishing, online, magazine, consumer products and special events. She is also one of the Developers of Blue’s Room, a literacy-based spin-off of Blue’s Clues.