Healthcare

BIF Summit storytellers featured in our healthcare and Patient Experience Lab work.

The impact of the model on the elements of family well-being is, in large part, still to be determined. But these stories? Strong evidence of the power of designing, iterating, and executing in partnership with our end-users.

The narrative playbook is a practical guide for patients, providers, and caregivers - it provides strategies for using narrative methods in healthcare, in ways that have real impact.

While we have much work ahead of us — synthesizing scenarios, codifying methods, developing language and tone, and building the deliverable itself — we hope to continue to bring people into the process to co-create the narrative of the power of narrative in healthcare.

It reaffirms my belief that storytelling is one of the most powerful tools for transformation…and the more context, depth, empathy, and honesty that the story has, the better chance we have at using those stories to inspire new relationships, design more relevant experience — and transform social systems.

Those who know us well know that at BIF, we believe a great story can change the world. So we're happy to say that we have just kicked off an exciting new project with funding from The Robert Wood Johnson Foundation, all about the power of story in healthcare.