Famous last words; This time it’s different. No really, this time it is. We have arrived at that Malcolm Gladwell tipping point. Well at least I have, and I don’t think I’m alone. Let me make it personal. We each find our own reasons to reach for another gear, to reinvent ourselves, and to do work that matters. My burning platform is comprised of three things that are changing simultaneously: 1) The Market 2) BIF 3) Me. It’s not about me or my three things, it’s about being informed by and engaged in what’s changing around you, being self-aware and intentional about what’s next, getting better faster, and being clear about what’s important and what you value. Whatever your reasons, please hurry up and figure it out, because we need everyone to play, transformation is a team sport and a generative act. It’s go time!