Plan International

Plan International is an independent development and humanitarian organization that advances children’s rights and equality for girls around the world. Their challenge and opportunity is to design with and for the Indian diaspora community in the US to prototype a new model for better engaging existing and acquiring new members to support their global mission.

Design Challenge

How might we design meaningful giving engagements for the Indian diaspora in the US?

Understanding the job-to-be-done for the Indian diaspora can help Plan International innovate in service of new donor experiences, new ways to deliver value to current and potential donors, and new revenue generating strategies in order to more effectively engage members of this community with Plan International’s global work.


Utilizing human-centered research, BIF will work to define the jobs that the members of the Indian community in the US need done and package the findings into a set of customer insights for driving innovation.

BIF will then host three design studios with project stakeholders to collaboratively identify opportunity spaces based on customer insights, design new giving engagements, and create plans for prototyping, testing, commercializing, and scaling new engagement models. BIF will deliver a set of strategic recommendations for these subsequent phases of the project, and will continue providing strategic advising to Plan leadership through to the launch of these new giving experiences.

Impact Statement

Through human-centered research and co-design, BIF will help Plan International develop new strategies for community engagement that will lead to scaleable next practices based in a deeper understanding and capacity for innovation leveraging human-centered design.