Tori Drew

Written by Tori Drew @toridrew

Share this:

In the last few months since we shared our Personalized Medicine by Design (PMxD) conceptual business model, we’ve been hard at work evaluating initial health and wellbeing challenges for the Prototype phase of the PMxD design process. One challenge had particular urgency and that is why we have chosen to launch the PMxD Maternal Health Prototype.

PMxD is a transformational business model designed by our founder and Chief Catalyst, Saul Kaplan, that puts individuals at the core of a personalized health and wellbeing experience leading to improved healthcare outcomes. At the heart of the PMxD model, individuals are enabled by four core capabilities: Unleashing Personal Agency, Understanding Patterns of Wellness, Activating Personal Networks of Wellbeing, and Integrating Diversity, Equity, and Inclusion (DEI). The PMxD model has been informed by 70 BIF business model design projects over 14 years in healthcare, education, and social services.

Today we are proud and excited to introduce the PMxD Maternal Health Prototype: A Personalized Wellbeing Model to Improve Maternal Health Outcomes for Black and Brown Women



We are mobilizing the PMxD Maternal Health Prototype, starting in our home state of Rhode Island, to co-create opportunities with Black and brown pregnant women (25 in the initial prototype cohort) to access the information, practices, and support needed to help them achieve better maternal health outcomes for themselves and their babies. We believe that maternal health outcomes will improve if we center women in the model and focus on wellbeing, provide seamless integration of care when needed, and equip women with what they need for more successful maternal health. In the PMxD Maternal Health Prototype women will be empowered to trust their instincts, and seek help earlier if they experience heart health or mental health warning signs. Ultimately, women will have increased personal agency and confidence to positively influence outcomes within the prototype, and increased equity in care will reduce racial disparities in maternal health outcomes.

We welcome you to follow, engage in, and support our PMxD journey, it’s a collaborative process, and together we can start by improving maternal health outcomes in the U.S. 

Learn More About the PMxD Maternal Health Prototype