BIF and TED have embarked on a new content-sharing partnership. This summer, TED will begin publishing select videos from BIF’s Innovation Story Studio archive on the TED.com website. TED will also be the on-line content partner for the 2010 BIF-6 Summit, held this year on September 15-16.
The BIF Summit, now in its sixth year, is the annual gathering of BIF’s national innovation community. The BIF Summit brings ~30 storytellers together for a two-day conversation about what it takes to create change, offering participants a unique opportunity to transcend the boundaries of silo-ed thinking and forge new alliances with potential collaborators. In 2009, Mashable.com named the BIF Summit one of the seven top places in the world to connect with best minds.
As the BIF Summit on-line content partner, TED will select a subset of BIF Summit stories to syndicate through its TEDTalks web portal. TED will also select stories from past BIF Summits to run throughout the year. All of BIF’s video content is shared via BIF’s Innovation Story Studio, an online repository of hundreds of videos, podcasts, interviews and narrative stories about innovation from across the public and private sectors. All BIF-6 videos will be available on the BIF site immediately following the Summit.
“TED.com hosts over 700 amazing talk videos that have collectively been viewed some 250 million times — and we’re thrilled to add talks from BIF to the mix, through our content partnership program. The Business Innovation Factory Summit, with its focus on strong storytelling, just delivers great video. This content partnership was a natural choice for us,” says Emily McManus, editor of TED.com.