Who is this for?
Leaders who know all business models are vulnerable to disruption and don’t last as long as they used to. Leaders who know that incrementally improving existing business models is necessary, but not sufficient. Leaders who know they have to learn how to explore entirely new business models while still pedaling the bicycle of the existing one. Leaders who want their organizations to stay relevant in the 21st century.
Implementing a repeatable and adaptable process for designing, prototyping and testing new business models
Shifting to a customer-centered lens through ethnography and human-centered design techniques
Creating a new value proposition and customer experience aligned to a customer’s job-to-be-done
Combining and recombining capabilities unconstrained by an existing business model to deliver a new customer experience
Exploring new revenue models for capturing value
Prototyping and testing new business models in the real world
Storytelling and engagement strategies for new business models
Business Models Don't Last as Long As They Used To. Disruption Is Everywhere.
Today's Innovation Strategies Are Producing Tweaks, Not Transformations.
BIF Helps Leaders Explore, Test, and Commercialize Next Practices And New Business Models.
Shifting the organization's lens enables leaders to see transformational opportunities from the customer's perspective, translating them into an actionable foundation for design.
Once a customer's job-to-be-done is identified we can imagine a new customer experience and begin developing a next practice or business model concept ready to be taken off the whiteboard and into the market for testing.
With a conceptual next practice or new business model idea ready to test, a low-fidelity prototype is developed and taken into the market to test iteratively for feasibility and viability in the real world.
With a market tested minimum viable business model organizations are in the best position to develop a go-to-market strategy and implementation plan to successfully commercialize next practices and new business models.