Podcast with Communispace CEO Diane Hessan Now Available

Christine Flanagan
April 14, 2009

Last month we were fortunate to welcome BIF research advisor and Communispace CEO Diane Hessan to our office for a memorable event with more than 50 friends of BIF to talk about the role of community in the social media landscape. In this edited podcast, Diane draws upon her own experiences. Since 1999 her company has created and managed more than 300 private online communities for clients such as Hallmark, GlaxoSmithKlein and Hewlett-Packard. Diane purposefully sidesteps the technology platform questions and instead provides us with unexpected insights into the development of Communispace. How do you build purposeful networks that foster strong relationships and long-term engagement? Some of her advice might just surprise you.