BIF is pleased to announce its partnership with Cincinnati Children’s Hospital Medical Center (CCHMC) to transform the health outcomes for low-income infants and children in Cincinnati. Throughout pregnancy, we imagine the early days of parenthood being filled with sleepless nights, tireless feedings, and never-ending diapers. We never imagine leaving our newborn in a neo-natal unit; we never imagine holding our child in the palm of our hand; and, if we make it through these trying times, we rarely fathom the long-term implications of pre-term birth: chronic health conditions, learning disabilities and financial hardship.
Yet, for many Americans, this is the parenting experience. America has a poor record as it relates to preterm births – ranked 131 out of 184 countries according to the March of Dimes. While the national average is slowly improving, in many states it remains high. This is a signal that we need a better way to reach and engage pregnant women, particularly underserved pregnant women.
With this in mind, CCHMC leadership is seeking transformative solutions that both reduce preterm deliveries and increase postnatal access to good primary care by delivering the right services at the right time to improve the likelihood of positive health outcomes. At the same time, they are creating a network of social supports that meet the needs of women while engaging women in prenatal care to establish a relationship with a pediatric clinic.
During the next several months, BIF will be interviewing expectant mothers, mothers that have experienced a preterm birth, and women of birthing age to understand their experience around health, pregnancy, and the health of their babies.
Through our process, BIF seeks to:
• Understand the human factors that contribute to the self care of pregnant women. What are the social determinants and day-to-day barriers that affect their ability to access care? What are their embedded beliefs, values and motivations that drive their decision-making, including when and where they access care?
• Identify the unmet needs of these patients, and those that are ideal for innovation
• Develop a set of insights, related to pre- and postnatal care, which can ground our thinking about how to better serve expectant moms
• Define opportunity spaces for prototyping and experimentation
BIF is building this research from their work with Children’s Medical Center - Dallas, where the Children’s Wellness Experience team is seeking a better way to serve families. In both projects we are asking: How can we engage families and communities to transform healthcare? Starting with children, our most vulnerable population, can we significantly improve their health? And, in doing so, can we transform their future opportunities?
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