Marc Ecko, the Cultural Navigator for Young Men by Adrian Chernoff

Posted by guest contributor on October 15, 2008

“Making something from nothing.” “It’s not what you make, it’s how you make people feel.”

For me, “there is something very powerful about objects.” There is something very powerful of learning about objects. Demystifying the object; what’s under the hood.

How did you come up with a Rhino logo? It all started growing up in a lake in New Jersey. Yes, it started in a garage, half a nautical themed bar and half a workshop where Marc drew and airbrushed t-shirts. It was in this garage where his father kept a collection of sand drift rhino’s and Marc used the Rhino with a Hans Solo Star Wars action figure, both of which he brought to BIF-4, to play games with his neighbor as a kid. The Rhino was as he calls it is a closet Tan Tan from Star Wars.

It occurred to Marc that his career was not unlike that of the attitude of Rhino.

The survival nature of the Rhinoceros is not getting pouched, and yet it is a bit ungraceful. The Rhino is also about focus, putting your head down and driving forward. This is how Marc succeeded. His journey in innovation was about drive and overcoming the Rhino’s inefficiencies.

THE TAKE AWAY
Our innovation take away here is that persistence, strength of character, and vision are paramount. Keeping your game face on is very important, but more than that it’s about our ability to create something from nothing, just like Marc has done, and will continue to do.

Marc Ecko is the Chairman of the Board and Chief Creative Officer, Marc Ecko Enterprises

By guest blogger, Adrian Chernoff http://www.adrianchernoff.com, an innovation expert at Ideation Genesis. http://www.2idg.com

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