Masco Corporation Becomes BIF Partner

Masco Corporation, one of the world's largest manufacturers of brand-name consumer products for the home improvement and new home construction markets, has become a partner of the Business Innovation Factory. Masco, which has approximately 6,300 shareholders and 52,000 employees, was drawn to BIF by the power of its Experience Labs and the role the labs might play in Masco's own innovation program.

As a leading provider of services that include the sale and installation of insulation and other building products such as bath and shower units, spas, showering and plumbing specialties, shelving, kitchen cabinets, paints, windows and hardware, Masco has been actively engaged in BIF's Nursing Home of the Future initiative.

Driven by a focus on excellence in people, products, service, and partnering relationships, Masco remains committed to being a premier growth company — a commitment that has resulted in above-average increases in earnings and value to shareholders.

The BIF team has already had an opportunity to engage with the Masco team across multiple divisions of the company. The group's commitment to making innovation a cornerstone of the operation and central to their forward-looking R&D activity is evident at every level of the company.

Masco will be at BIF in October for the BIF-4 Summit. We know that the Masco team is looking forward to interacting with other members of the BIF community.



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