BIF Research Advisor Andrew Hargadon on the Design of New Ventures

In anticipation of our workshop on the design of networked innovation, bestselling author Andrew Hargadon passed along an article he wrote a while back called Leading with Vision: The Design of New Ventures. Great primer before our hands-on workshop next Thursday, April 24th. 

Most innovators today readily acknowledge that design is essential to the enterprise. In this article, Andy argues that as designers, we must go beyond the making of individual products or brands to cut across the traditional boundaries within firms to creative innovative business ventures. Advocating a new profile of design leadership, he explains how design principles and practices are uniquely suited to this multidimensional task.

Get the article Leading with Vision by Andrew Hargadon