BIF Research Advisor Harry West on The Cross-Discipline Design Imperative

This week we're hosting a sold-out workshop on design thinking with Dan Buchner, Vice President of Innovation and Design and his team of designers from Continuum. In preparation for Thursday's event, Dan wanted to share an article on Design Thinking written by BIF Research Advisor Harry West, Continuum's VP of Strategy and Innovation.

It's a good, quick overview on design thinking and its power to marry creative right-brain thinking and analytical left-brain thinking. This talent is at a premium today because innovation so often happens in the space between disciplines. Design thinking can get you into those spaces - it's a strategic methodology, long used by industrial design firms but now it's being used for business process too. I'll share more from the workshop next week but in the meantime, head over to BusinessWeek for the article.

Related: Continuum also created this video to bring to people's attention the growing importance of design thinking in business, and to advocate for a corresponding evolution in design education. Check it out here.

(Image courtesy of InnovateForum)

Posted March 25, 2008 09:59 AM by Chris Flanagan | Permalink