BusinessWeek Assistant Managing Editor Bruce Nussbaum Joins BIF Research Advisory Council

I have exciting news for the BIF community: Bruce Nussbaum has been appointed to our Research Advisory Council. Bruce is an assistant managing editor for BusinessWeek, responsible for coverage of design and innovation.

For years, Bruce has been at the center of a global conversation on the discipline of innovation and is a fierce advocate of the field of design thinking. He has written extensively about how organizations, both inside and outside the corporate sphere, should apply design thinking concepts to their innovation strategy. His blog, NussbaumOnDesign reflects his personal and provocative take on what smart companies are doing (or should be doing) in the U.S., Asia and Europe.

Bruce truly understands the complexities associated with managing a networked business model based on generating design solutions that deliver stellar customer experiences. He consistently presents cutting edge tools and methods to get at user experiences and design in general. His experience in fostering design-based thinking will be a tremendous benefit to our community.

As always, the BIF community can expect an in depth profile of Bruce in the coming weeks which will be posted to our Innovation Story Studio.

Further Background on Bruce Nussbaum
Bruce Nussbaum joined BusinessWeek in 1977 and started the international finance section. In 1980, he became head of the foreign news section. In 1985, he left the publication to become executive editor of Manhattan, Inc., and returned to BusinessWeek in 1986 as a senior writer. He is the author of The World After Oil: The Shifting Axis of Power and Wealth, and Good Intentions, an inside look at medical research on AIDS. He has received awards from the Sigma Delta Chi Journalism Society, the Overseas Press Club, and the Industrial Designers Society of America. His essays have appeared in The Best Business Stories of the Year-2002 and The Best American Political Writing-2004. Nussbaum served as a Peace Corps Volunteer in the Philippines and he is also a member of the Council on Foreign Relations.

Related
I'm a big fan of Bruce’s blog NussbaumOnDesign - subscribing to the RSS feed is a definite must!

Check out Bruce’s 2008 Innovation Predictions where he tapped into the minds of several of our research advisors including Richard Saul Wurman, Larry Keeley, Jeneanne Rae, John Kao and more.

Posted January 15, 2008 10:36 AM by Chris Flanagan | Permalink