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Serendipity: A Critical Innovation Success Factor

by Erica Driver, Principal Analyst, Forrester Research
Erica-Driver.gifAs part of the run-up to the Business Innovation Factory summit (BIF-3) currently going on in Providence, Rhode Island, attendees participated in an online social network. On the social networking site, the most common one-word answers to the question “What are 5 keys to innovation?” were rolled up into a tag cloud. Words that rose to the top of the list included creativity, collaboration, and passion. These are all good.

But as I sit in the back of the theater listening to the storytellers (they each get 15 minutes of stage time to share experiences they’ve had with innovation or to participate in a short interview) I realize we missed something big: serendipity — fed by sheer dumb luck.

For more, see the complete entry on the Forrester Research Information and Knowledge Management blog.


Posted October 10, 2007 06:46 PM by Erica Driver |

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