Jeneanne Rae: Don't Look to New Ideas for Growth

Check out BIF Research Advisor Jeneanne Rae's recent column in BusinessWeek where she takes a swipe at the über-trend of 'idea management' to make the case that innovation is first and foremost a business discipline and not an exercise in creativity.

I'm inclined to agree. Ideation is easy, feel good, low-hanging fruit on the innovation tree. Instead, organizations need to focus on developing an innovation agenda focused on overall corporate strategy. (Hats off to Google who actually put a formula in place for ideation management.)

Rae aptly argues that to become a systemic innovator, "companies must develop sophisticated market-sensing mechanisms that inform their innovation agendas."

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RELATED LINKS:

• Don't miss Jeneanne's upcoming workshop. Seating is limited and registration details can be found here
• [ Profile - Read more about Jeneanne Rae ]
• [ Video - Watch Jeneanne Rae in action at the BIF-2 Summit ]