Good Find: Student's Guide to Freakonomics

For anyone not familiar with Freakonomics, I came across a Studen'ts Guide to the book which is a primer to the innoative economic principles presented by authors Levitt and Dubner.

How is an economics book relevant to business innovation? There's little argument that in order to achieve transformative innovation, we must begin by challenging prior beliefs and looking at problems from a different perspective (some like to call it a different lens). Easier said than done.

Which is why you should find Freakonomics both engaging and insightful. As the author's state: "the answer to a given riddle is not always right in front of you." Figuring out how to solve the riddle requires a good head for framing what questions need to be asked. These inquiries, matched with solid data, can turn conventional wisdom on its head and provide the starting point for solving the complex social riddles we'd all like to solve.

[Get the Student's Guide to Freakonomics.]

Posted May 4, 2006 09:20 AM by Chris Flanagan | Permalink