Jonah Lehrer at BIF5: Human Folly and the Fickle Brain

Wired contributing editor and author of "How We Decide" and "Proust Was a Neuroscientist" shares his intriguing research about the human brain and how/why we decide the things we do.

About Jonah Lehrer

The human brain is an amazing piece of work. Many of the things we value most—creativity, reason, problem solving—are derived from the dense orb of tissue tucked within our skulls. But however amazing and ‘genius’ the brain is, it is not without its foibles, says author Jonah Lehr, who hasRead more
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