Stories to change the world
At BIF, we believe storytelling can change the world. We act on that belief every year with our annual BIF Summit. Explore the archive of stories through which we've been inspired, learned together, and co-created the future narrative.
Director, Industrial Design department
Vala Afshar is the CMO for Extreme Networks, responsible for global marketing and customer service and support operations. An award-winning inventor of social technologies and customer services operations, Vala is considered a pioneer in cloud computing, social collaboration, business intelligence, and customer relationship management. Vala is also the author of The Pursuit of Social Business Excellence.
Marla Allison is trying to do something that hasn’t been seen yet. As an artist living and working in Laguna Pueblo, New Mexico, the influences on her work date back to the pre-Columbian era. So, it’s difficult to do something new under the sun.
Nevertheless, Allison brings freshness to ancient Native American artistic practices by putting her own twist on centuries-old patterns in pottery, painting and weaving, and by beautifully blending her traditionally-derived sensibilities with the best of today’s mixed media.
Swat Team Partners
Randy Antik is currently CEO of Swat Team Partners. Swat Team Partners provides growth strategy consulting to marketing leaders for major corporations at the CEO/CMO level in technology, retail, marketing services, and health care. Clients/projects include: EDS, RadioShack, AMD, Agere, Neiman...
Senior Curator, Architecture & Design
Museum of Modern Art
Paola Antonelli is one of the world's foremost design experts and was recently rated one of the top one hundred most powerful people in the world of art by Art Review. She is a Senior Curator in the Department of Architecture and Design at the Museum of Modern Art. Antonelli received her MA in Architecture from Milan Polytechnic in 1990, and worked at the design magazines Domus and Abitare before coming to MoMA in 1994. Antonelli is known for her eclecticism, and has curated well-received shows such as Design and the Elastic Mind (2008), an exhibition on science, design, and innovation and Workspheres (2001), devoted to the workplace of the near future. Antonelli has taught design history and theory at UCLA and Harvard and is the author of Humble Masterpieces: Everyday Marvels of Design, and co-author of 2008 book Design and the Elastic Mind.
VP, General Manager Intel Global Brand Management & Reputation
Penny Baldwin is a Vice President in the Global Marketing and Communications Group and General Manager of Brand, Reputation and Partner Marketing at Intel Corporation.
In this role, Baldwin is responsible for managing all facets of Intel’s global brand strategy. This includes...
Institute for Exploration and University of Rhode Island
Robert Ballard is best known for his 1985 discovery of the Titanic. Ballard is director of the University of Rhode Island's Institute for Archaeological Oceanography.
Founder and CEO
As consumers, we are all word-of-mouth marketers. We buy a product, love it and share our opinion with a couple of our friends. Conversely, if we hate the product, well we certainly don't keep that view to ourselves. Either way, what we say can have a dramatic impact on a company's bottom line.
Of course the difficulty for marketers is creating the right kind of buzz with enough momentum to carry it over the tipping point. Dave Balter, founder and CEO of BzzAgent and his network of 300,000 volunteer agents believe they've figured out a way to crack that code.
Director of Business Innovation
Brandon Barnett has spent his career experimenting with strategies to achieve new growth businesses: inventing new technologies, incubating new businesses, and most recently researching fundamentals of new market landscapes. Currently, as Director of Business Innovation in Intel Labs, Brandon is focused on executing research programs in the area of business analytics and external incubation.
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