Matt Mason


The Pirate's Dilemma; former Chief Content Officer, BitTorrent

Voted #11 on Fast Company's Most Creative People in Business list, I’m a senior executive with 15 years experience in strategy, marketing, product, branding, growth-hacking and content creation. I’ve driven the growth of some of the most popular products on the Internet, launched (and re-launched) global brands, and written a best-selling book on innovation.

I most recently served as Chief Content Officer at BitTorrent, a media and technology company that boasts over 170 million active monthly users.

I'm the author of The Pirate’s Dilemma, the first book in history to hit the number one spot on Amazon’s economics/free enterprise bestseller list and the rap bestseller list at the same time. The book has been published in ten countries. I also serve as a board member at PopTech, a global community focused on social entrepreneurship.

I began my career in the music and advertising industries at companies including Warner Music, Saatchi & Saatchi, and Mediacom. At age 23, I became the founding Editor-in-Chief of RWD, now the largest music magazine by circulation in the UK. Based on my work with RWD, I was selected as one of the faces of former Prime Minister Gordon Brown’s Start Talking Ideas campaign, and was presented the Prince’s Trust London Business of the Year Award by Prince Charles.

Over the years, I have written and produced TV series, films, comic strips, apps and records, as well as award-winning global advertising campaigns. My journalism has appeared in The Guardian, The Independent, The Observer Music Monthly, Dazed & Confused, Adweek, VICE, Complex, Libération, and other publications in more than 20 countries.