Dorie Clark

Rethinking The Way We Monetize Our Talents

Q&A With Dorie Clark

Tell us just a bit about the subject of your BIF Summit story.

Well, I’m actually not sure of the topic! I do have a new book coming out Oct. 3, Entrepreneurial You. It’s the last of a trilogy. The first one, Reinventing You, was about how to reinvent yourself professionally, then the second, Stand Out, was about how to get your true talents recognized. This one is about how you can monetize those talents. Monetization is an egalitarian force. If people view money as tainted or dirty, that’s not sustainable. It doesn’t work. How to monetize your talents in a way that’s long-lasting is a great skill.

What, to you, is the value of sharing stories?

I started my career as a reporter, and I learned rapidly that the job is not done unless you get a good story to tell. Humans remember stories. And you have to get good at telling stories or you’ll have no chance of standing out, in the sense of getting recognition for your true talents.

Do you have a motto, or “words to live by”? If so, what is it?

I love this Teddy Roosevelt quote: "In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.”

What one thing (or more, if you like) you would like Summit attendees to know about you before they hear your story?

Since my last BIF talk, I’ve got a new hobby — standup comedy. Also, I got a producer’s credit on a jazz record that won two Grammys. The Ted Nash Big Band Presidential Suite: Eight Variations on Freedom is a creative musical take on history that transforms key moments from historic speeches — as read by influential figures from the worlds of arts, politics, and sports — into modern jazz.The album won Grammys for Best Large Jazz Ensemble and the tune “Spoken At Midnight” won for best instrumental composition.