Alexander Osterwalder

We Need Tools And Skills To Innovate More Effectively

Q&A With Alexander Osterwalder

What attracted you to the BIF Summit?

BIF has managed to create an amazing community of smart and creative people that inspire me every time I participate.

Tell us a just a bit about the subject of your BIF Summit story.

I want to tell the story of how I started a business book project with my kids, for kids. It transformed the way I think about success. Success is a multi-faceted beast that is definitely not just about wealth and fame. For me, success is about the little things we each do every day to create a better society.

What, to you, is the value of sharing stories?

I get inspired by the personal stories of others. At the BIF Summit, people often share stories that we don’t usually get to hear about. Personal stories. Moving stories. Stories about the rollercoaster between failure and success. The stuff behind the scenes.

Do you have a motto, or “words to live by”? If so, what is it?

Don’t fear failure. Just try. Every little action is an opportunity to make a small difference in the world.

What one thing (or more, if you like) would you like Summit attendees to know about you before they hear your story?

I want to learn from each one of you as much as I can.

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