Elder Experience Lab

The Business Innovation Factory is pleased to invite you to participate in a multi-partner collaboration in the BIF Elder Experience Lab. We believe that this unique collaborative engagement will enhance your innovation and R&D efforts and uncover new revenue generating opportunities for developing transformative solutions that better meet the needs of elders aging-in-place, a market segment that will rapidly increase as baby boomers age and communities replace institution-based elder care with new community-based solutions that enable more elders to age at home.

Why Partner?

BIF launched its Elder Experience Lab in 2008 to mobilize system change by creating a platform where partners gather deep insights into the experience of older adults and leverage those insights to design, test and develop new products, services, and business models in a real-world laboratory.

This multi-partner collaboration will enable participants to gain deep insight into the experience of elders aging in place and uncover opportunities for developing transformative market-making solutions. Collaboration between partners enables the flow of information and insights critical to developing networked business models that link capabilities across traditional boundaries.

BIF’s non-profit positioning creates a unique platform for this work and focus on transformative innovation—not incremental fixes—makes the lab complimentary to most organization’s current innovation and R&D programming.

Partners in the collaboration will access:

A connected consortium of partners from across industry sectors working together to understand and develop new market opportunities created through the national shift to in-home elder care environments.
Deep insight via a multi-media map of the current “aging in place” experience across a variety of demographic personas.
Prioritized list of opportunities for redesigning the aging in place experience, including solutions within and across industry boundaries.
Cost-effective platform for designing and testing new models for delivering value to baby boomers seeking to age in place and a platform for shaping dialogue about the future of elder care.

Summary of Deliverables

The Elder Experience Lab is ideally positioned for a multi-partner collaboration that enables participants to deeply understand the aging in place experience and identify opportunities for solutions that better meet the needs of baby boomers who want to age in place. Deliverables include:

Priority access to holistic, qualitative research on the aging in place experience and full access to the lab design team.
Customized interim reports that reveal ongoing insights and outcomes from Lab Activity.
Prioritized map of development opportunities aligned to Partner’s R&D strategies and objectives.
Opportunity to conduct proprietary design studios in the Elder Experience Lab.
Customized annual report that includes portfolio of primary research findings, organized as video vignettes, animations, photos, and narratives that illuminate the aging in place experience.

BIF will enable collaborators to connect around aging in place opportunities where joint development may add value. Partners are invited to pursue design opportunities (outside of the scope and budget of this proposal) in the lab in both open and closed environments, including proprietary design and development studios. BIF will leverage its communications capability and national innovation network to communicate about laboratory activities consistent with our partner’s communication and brand positioning objectives.