Short Takes: Lois Kelly

Lois Kelly, author of Beyond Buzz: The Next Generation of Word of Mouth Marketing, believes the root cause of many business and marketing problems is communications. She's dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Clients have included SAP, Sun Microsystems, Sapient, FedEx, The Business Innovation Factory, Hyperion, eRoom, Copernicus, Orange, and SAS Institute.

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    Mayor, City of Providence, R.I.

    By restoring trust in city government, Mayor David Cicilline has transformed Providence, Rhode Island's City Hall into a more transparent, efficient, and innovative 21st-century organization.

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The BIF Innovation Story Studio isn’t just an archive of cool videos, interviews, audio and narrative pieces. It is BIF’s platform for helping our innovation community learn from each other, share their wisdom, and revel in the outcomes of our experiments, whether they succeed or fail.