Short Takes: Jason Fried

Fried is the founder and CEO of 37signals. Fried is a passionate leader in the field of simple, clear, and elegant web-based user interface design. He spearheaded the concept, design, and development of Basecamp, 37signal's web-based project management tool for designers, freelancers, and creative services firms. Fried is also the co-author of Defensive Design for the Web.

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Jason Fried

Passionate advocate of simple, clear, and elegant web-based user interface design, 37signals CEO and popular blogger Jason Fried has co-authored a new book called ReWork which outlines his philosophies on how to build a business.

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  • Keith Yamashita

    Founder, Chairman, SYPartners

    Considered one of the most influential consultants in the world, Keith Yamashita is the man companies call when they are stuck in a rut and want to figure out to get back on track. A strategist, innovator, and writer, Keith was recently named The Charles and Ray Eames Brand Fellow at IBM. He has been featured in Fortune magazine, The Wall Street Journal, and Fast Company magazine in recognition for his work for HP, Nike, PBS, and others. At SYP he has worked on turn-around efforts, leadership development programs, innovation initiatives, and culture-change efforts. Last year, he served as an ambassador for the Japan Society and was part of a team of delegates sent to Japan to study innovation. In that capacity, he interviewed more than 70 Japanese CEOs, leaders, and cultural leaders. Yamashita is a published author—having published in the Harvard Business Review, two books (Unstuck, 15 Things Charles and Ray Eames Teach Us), and several articles.

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About the Innovation Story Studio

The BIF Innovation Story Studio isn’t just an archive of cool videos, interviews, audio and narrative pieces. It is BIF’s platform for helping our innovation community learn from each other, share their wisdom, and revel in the outcomes of our experiments, whether they succeed or fail.