Author, Journalist, Blogger and Associate Professor, City University of New York

Jeff Jarvis blogs about media and news at Buzzmachine.com. His book, What Would Google Do? was published in January, 2009 to wide-acclaim. The idea: try to reverse-engineer the success of the fastest growing company in the history of the world, the one company that truly understands how to succeed in the internet age, and then take those lessons and apply them to a number of industries, companies, and institutions, from carmakers to restaurants to universities to government. Jarvis is also associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism.