What do innovation and improvisation have in common? Tom Yorton, CEO of Second City communication (along with the Second City Ensemble) teaches us it’s a lot. Join the fun as the improvisational ensemble leads the BIF-8 audience through a co-creation experience.
As CEO of Second City Communications, Tom Yorton is creating a positive, disruptive force that changes how people communicate, collaborate and learn in the business world. His work is guided by a fundamental assumption: Business is an act of improvisation. Through comedy, his organization brings sorely needed humanity and authenticity to work environments by challenging unproductive conventions in marketing, learning, business development, and internal communications.