Jim Mellado: In Church as in Business, Innovation Matters
Even before Mellado joined Willow Creek Association (WCA) in 1992, he was already intrigued with the vibrant church that had created the nonprofit. Mellado's vision of strong leadership, and common goals has brought WCA to unprecedented success. With a mind for business, and a passion for the church Mellado shows us there's always room for innovation.
Recorded Live
BIF-7 Summit
Total running time
16:34
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Jim Mellado
Jim Mellado is president of The Willow Creek Association, responsible for providing overall leadership to staff and volunteers, helping accomplish WCA's purpose of maximizing the life-transformation effectiveness of local churches. He has been with the WCA since 1992, and has served as its president since 1993.






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