Jason Fried: The Pied Piper of the Web

37Signals co-founder Jason Fried sits down with BIF chief catalyst Saul Kaplan to talk about his latest book Rework. In the video, Fried takes a critical look at everything from social media to meetings to growth to the “over-rated” word innovation.

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BIF-6 Summit

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15:02

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Peter Henshaw

Thanks for the video. I had idea how much social media could effect my Indiana search engine optimization. I know that starting today I will do better at keeping up on our company's social media accounts. Thanks, Peter

Fri, 02/10/2012 - 16:05

Jason Fried

Passionate advocate of simple, clear, and elegant web-based user interface design, 37signals CEO and popular blogger Jason Fried has co-authored a new book called ReWork which outlines his philosophies on how to build a business.

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  • Jason Fried

    Founder and CEO, 37signals

    Passionate advocate of simple, clear, and elegant web-based user interface design, 37signals CEO and popular blogger Jason Fried has co-authored a new book called ReWork which outlines his philosophies on how to build a business.

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The BIF Innovation Story Studio isn’t just an archive of cool videos, interviews, audio and narrative pieces. It is BIF’s platform for helping our innovation community learn from each other, share their wisdom, and revel in the outcomes of our experiments, whether they succeed or fail.